Coffee Roasting Terminology

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The terminology used in the coffee roasting process describes the degree of heat exposure, the color of the roasted coffee beans, and the amount of oils that are allowed to break through the surface of the coffee beans.
During the roasting process chemicals and physical properties of the coffee are transformed by heat to produce just the right flavor in the coffee. The roasting of the green coffee beans develops the flavor and produces the individual characteristics of a particular coffee.
The terminology used in describing the varying degrees of coffee roasting include:

 

Coffee Shop Websites Will Be Effective If They Are Warm, Inviting, and Have Something Important To Say

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Effective Coffee Shop Websites Must Look Good and Feel Good

Coffee shop web design can be a lot of fun and very rewarding, if done correctly.  Every day potential customers are searching online for a local business to buy products or services.  An appealing, easy to find coffeehouse website will help people find your business and drive new customers to your door.

Kona Coffee from the Island of Hawaii

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Blue Horse Kona Coffee Farm,  Kealakekua,HI

Travel to the tropical Kona Coast on the big island of Hawaii and you will find a 20 mile stretch of small family coffee plantations that grow some of the finest coffee on earth. Kona coffee bushes thrive on the cool slopes of the Mauna Loa Mountains, which are rich in volcanic soil and enjoy morning sun and afternoon cloud cover. This growing environment gives Kona coffee an advantage over any other coffee grown in other parts of the world. Coffee trees normally bloom in late autumn, with harvesting continuing until late winter.

Kopi Luwak - Some Very Expensive Coffee

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A Luwak's Favorite Food - Freshly Ripened Coffee Cherries

In the 1990s a strange type of coffee entered North America. This special coffee has sold for as much as $600 per pound and a single cup of brewed Kopi Luwak coffee can sell for as much as $30. On the Indonesian island of Sumatra lives a civet-like creature called a Paradoxurus. The locals simply refer to this animal as a luwak. These small animals live in the trees and truly enjoy eating the red, ripe coffee cherries. Luwaks only eat the choicest, most perfectly matured coffee beans. As the coffee beans pass through the luwak's digestive system, they undergo a special chemical treatment that actually removes most of the bitterness from the coffee beans.