Wednesday, November 6, 2013

Coffee Shop Websites Will Be Effective If They Are Warm, Inviting, and Have Something Important To Say


coffee shop web design must look good and feel good
Effective Coffee Shop Websites Must Look Good and Feel Good
Coffee shop web design can be a lot of fun and very rewarding, if done correctly.  Every day potential customers are searching online for a local business to buy products or services.  An appealing, easy to find coffeehouse website will help people find your business and drive new customers to your door.


If you review coffee shop and other small business websites across the internet, you will find that many are no more than pre-designed templates. These templates allow little room for any type of unique design and do not allow the website owner the ability to actually present the personality and feel of an individual business. Your website should be more than the typical "cookie cutter" site, and should include these characteristics:

Your Coffee Shop Website Must Look Good to Feel Good

Your business website is a reflection of your business, your products and your services. Since you only get one chance to make a first impression, your website must be visually appealing and professional. Appearance characteristics of an effective business website include.
  • Proper Use of Color
  • Text that can be easily read
  • Meaningful Graphics

The Content On Your Coffee Shop Website Must Be Organized and Relevant

Visitors come to your  website looking for answers to questions or information on which to make a decision. Content with substance will increase your visitors' confidence in your business and your products. Elements of effective website content include:
  • Short and organized
  • Appropriate use of graphics
  • Speak to your visitors
  • Relevant, Original, and Current

Your Visitors Must Be Able to Use Your Website

Your website must be easy to read, navigate, and understand. Some key usability elements of an effective business website include:
  • Simplicity and organization
  • Pages that load quickly
  • Prominent navigation links
  • Consistent layout
Your website is important to make your coffee shop stand out from the crowd and is necessary if you are to compete in the marketplace. Getting the site up and running is just the first phase of this online marketing process.  The content on your site must stay relevant and fresh.  If people like what they see, they are more likely to tell someone they know about it.


Cool software. Web graphics without Photoshop.


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How to brew a perfect cup of coffee.